Archivos Mensuales: Noviembre 2015

Supermarkets score well in loyalty study.

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Supermarkets occupied five of the top 10 slots in a list of companies ranked by consumer loyalty released last week. Retailers H-E-B, Publix, Trader Joe’s, Aldi and Hy-Vee all ranked in the top 10 of the 2015 Temkin Loyalty Index.

The Index evaluates the loyalty of 10,000 U.S. consumers to 293 companies across 20 industries, based on consumer likelihood to do five things: repurchase from the company, recommend the company to others, forgive the company if it makes a mistake, trust the company, and try the company’s new offerings.

H-E-B, with a score of 73%, was second to credit card issuer USAA atop the ratings, followed by Publix and Trader Joe’s, each scoring at 72% and tied for third; Aldi and Hy-Vee, each with 70% scores, tied for seventh.

Hy-Vee, the survey showed, was the company with the highest score rated among customers’ willingness to recommend the company to others.

“We are proud to be recognized for the loyalty our customers show,” Sheila Laing, EVP and chief customer officer for Hy-Vee, said in a statement. “At Hy-Vee, our brand promise is to provide customers with exemplary service through our employees’ helpful smiles. We feel that we have the best customers in the industry, and this honor further demonstrates that they believe in us.”

Overall, the analysis found that grocery chains were the most likely to inspire high loyalty levels among all industries surveyed, followed by fast food chains and other retailers. Supermarkets Kroger and Whole Foods Market (tied for 17th with a 67% rating) and Wegmans (66%, ranked 23rd) also finished in the top 25.

The Temkin Group is a customer experience research and consulting firm based in Waban, Mass.

El Corte Inglés continúa hoy su Black Friday con un 20% más de rebajas que el año anterior

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Las ofertas en productos tecnológicos, electrodomésticos, moda e incluso alimentación alcanzan hasta un 60% de descuento.

Por tercer año consecutivo, El Corte Inglés se sube al carro del Black Friday. La cadena española tendrá promociones tanto en sus grandes almacenes como en su web desde al 26 al 29 de noviembre.

Este año, las rebajas llegarán hasta el 60% en algunos de sus productos, un 20% más que en 2014, cuando el gigante de la distribución celebró este evento con descuentos de hasta el 40%.

Durante estos días, se pondrán a la venta unidades limitadas con rebajas en todos los departamentos del centro comercial y en su tienda online. Por ejemplo, habrá bolsos y accesorios como carteras y pashminascon un 50% de descuento; zapatos y botas Goretex también al 50%, y trenkas y los abrigos de Emidio Tucci al 50% y las camisas con un 30% de descuento.

Mientras que en perfumería hay estuches de fragancias con un 50% de descuento, en menaje hay artículos como un robot aspirador Roomba al 40% de su precio habitual.

En tecnología y electrónica de consumo, El Corte Inglés compite con artículos como un televisor curvo de 48 pulgadas Samsung por 599 euros y un portátil HP AC-133NS por 379 euros. En música y cine se ofrece un 15% de descuento en las tarjetas iTunes de 25, 50 y 100 euros y un 2×1 en las películas de cine.

 

 

 

H-E-B opens online store.

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H-E-B said Thursday that it has launched a new online store offering 50,000 nonperishable items available for purchase and shipping at its heb.com website.

The offerings include popular private brands like Central Market Organics and Café Ole Taste of Texas Coffees, the San Antonio-based retailer said.

The site also features a selection of “Totally Texas” items that were previously unavailable outside of the state — an offering the retailer said would provide gift ideas and a taste of home for Texans livings anywhere in U.S. except for California, Hawaii and Alaska, and in US. military bases overseas.

“We’ve been receiving calls for decades from Texans around the country that miss their favorite foods from home like H‑E‑B Texas‑Shaped Corn Tortilla Chips and H‑E‑B Café Ole Taste of Texas Coffees,” Martin Otto, chief merchant and CFO of H‑E‑B, said. “Now, even if you move outside of Texas, you’ll still have a ‘neighborhood H‑E‑B’ just a click away.”

The “Totally Texas” page includes products made in Texas or inspired by Texans like Whataburger Whatafries and Spicy Ketchup, Franklin Barbecue Sauce made in Austin, H‑E‑B chips, sodas, salsas and more. HEB.com will also offer a broad assortment of general merchandise items, including the popular Mexican‑inspired Cocinaware cookware line made exclusively for H‑E‑B.

Shipping fees vary and average $5 to $10 per order, the company said. Some products require a minimum order quantity, but all products are priced at the same prices shoppers can find in‑store. H‑E‑B said it will offer a “no hassle” return policy for online orders, allowing shoppers to return any product ordered online to any H‑E‑B store anywhere for an full refund. Products can also be sent back using free shipping.

Walmart reopens 4 closed Supercenters.

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Four of the five Walmart Supercenters that abruptly closed this spring due to what the company called plumbing issues reopened on Friday — all four featuring elements of an upgraded décor and a new layout for certain departments rolled out for the first time last month at a pilot store near company headquarters in Rogers, Ark.

The reopened stores are located in Tulsa, Okla., Midland and Livingston, Texas, and Pico Rivera, Calif. A fifth store in Brandon, Fla., remains closed but will open in time for the holidays, a Walmart spokesman told SN  Friday.

All five stores were shut down on April 13. Employees were offered paid leave for two months and the option of applying for jobs at other Walmart locations.

The suddenness of the closures — and the explanation that all five had extensive plumbing issues — invited no shortage of unsubstantiated speculation including some who believed the closures were connected to a military exercise known as Jade Helm.

Some workers at the Pico Rivera store have alleged the store closing amounted to retaliation for organizing activity and petitioning associated with the Our Walmart group. That organization, which filed complaints with the National Labor Relations Board about the matter, on Friday reiterated that the closure was unlawful.

A Walmart spokesman declined to comment on the allegations Friday beyond saying that many of the workers eligible to be rehired have been rehired and that it was continuing the process of the case with the NLRB.

The reopened stores showcase new layouts and design for fresh foods, baby and electronics that debuted last month in Rogers.

Los 40 años de Supermercados CONSUM (Valencia).

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La cooperativa valenciana de supermercados Consum, que cumple su 40 aniversario, prevé superar los 2.000 millones de euros de facturación durante el ejercicio 2015, una cifra que podría elevarse en torno al 5 % respecto a 2014, cuando facturó 1.942,9 millones de euros.

El director general de Consum, Juan Luis Durich, explica en un comunicado que «esta buena evolución responde a un modelo de gestión basado en las personas, en el que se escucha y se responde con criterios como la capacidad de elección, el liderazgo en productos frescos, los precios y descuentos personalizados y el co mpromiso social».

Esta buena evolución, añade, también responde a un ligero aumento del consumo, lo que supone una mayor demanda y un incremento de la compra media.

De esta forma, Consum se convierte en la segunda empresa por facturación de la Comunitat Valenciana y una de las que más empleo genera, indican fuentes de la cooperativa en un comunicado.

La cooperativa cerrará 2015 con una plantilla superior a las 12.000 personas y prevé continuar con su expansión y generación de empleo en 2016.

Actualmente Consum cuenta con una red comercial de más de 650 supermercados y tiene previsto abrir 10 supermercados antes del 31 de enero de 2016, 5 propios: en La Cañada-Paterna (Valencia), Alfas del Pi (Alicante), Bullas (Murcia) y 2 en Valencia capital; y 5 franquicias Charter: 2 en la provincia de Barcelona (Esplugues de Llobregat y Calella) y 3 en las provincias de Valencia y Castelló.