Amazon introduces one-hour delivery service.

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Amazon.com said Thursday it will introduce one-hour delivery service on thousands of items through a new mobile app, Prime Now.

The company said items include paper towels, shampoo, books, toys and batteries.

The service will initially be available only in the New York City borough of Manhattan, though Amazon said it hopes to roll it out to additional cities in 2015.

The Prime Now service will be offered from 6 a.m. to midnight, seven days a week, to Amazon Prime members, who already pay $99 a year for unlimited two-day free shipments on more than 20 million items. The new service will offer free two-hour deliveries and charge $7.99 for one-hour deliveries.

“There are times when you can’t make it to the store and other times when you simply don’t want to go,” said Dave Clark, SVP of worldwide operations, in a statement. “There are so many reasons to skip the trip, and now Prime members in Manhattan can get the items they need delivered in an hour or less.

“We’ve long felt Amazon Prime is the best deal in the history of shopping, and now it has gotten even better.”

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