Save Mart Supermarkets said Thursday it is now allowing customers to buy groceries using Apple Pay, a mobile payment system.
The service is available at all 217 Save Mart, Lucky and FoodMaxx stores in Northern California and Northern Nevada.
According to Nicole Piccinini Pesco, co-president and chief strategy and branding officer, “We are working diligently to transform the shopping experience for our customers, and this cutting-edge technology will help to speed them through checkout.
“Accepting Apple Pay provides shoppers a secure and private way to pay for their groceries, and we’ve added support for this new mobile payment method solely for their benefit and convenience.”
Save Mart, based in Modesto, Calif., said the system is secure because when customers add a debit or credit card to Apple Pay, the actual card numbers are not stored on the mobile device or on Apple servers; instead, a unique device account number is assigned, encrypted and stored in the secure element on the mobile device, with each transaction authorized with a one-time security code rather than by the code on the back of a bank card.