Whole Foods hosts week-long beauty event

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Whole Foods Market kicked off its inaugural “Beauty Week” on Wednesday.

The retailer’s Whole Body departments will host events, classes, demonstrations and promotions to inform shoppers about Austin, Texas, company’s selection of personal care products and cosmetics.

“Our beauty department is really growing at Whole Foods Market and we’re excited to spotlight new products and showcase customer favorites in our stores this week,” Maren Giuliano, executive global Whole Body coordinator, said in a statement.

All Whole Foods Market locations will offer a limited edition “Hello, Beauty!” bag for $18 (valued at $60), beginning Saturday, March 21.

Bags are made with 100% cotton recycled saris from RIJI Green, a business committed to ending human trafficking. Each beauty bag is filled with six exclusive product samples: Derma E Microdermabrasion Scrub; Acure Cell Stimulating Facial Mask; Giovanni 2chic Ultra Repair Shampoo; Pacifica Eye Shadow Duo or Lipstick; Trilogy Vital Moisturizing Cream and Gabriel Mascara. The bag also contains $5 in beauty coupons.

From March 20 to 22, shoppers can also save 25% on all facial care items.

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