H-E-B expands Whataburger line.


H-E-B has expanded its co-branded Whataburger line with the addition of salt-and-pepper seasoned Whatafries.

Whatafries, a potato chip version of the french fry, launched in H-E-B stores in original flavor last spring. The latest flavor launched Jan. 31.

“We continue to receive overwhelming customer support for our Whataburger line of products,” Reade Ahrens, H-E-B’s group VP of grocery procurement and merchandising, said in a statement. “We want to provide Texans with the products and brands they love, and our goal is to continue introducing new and unique items our customers will enjoy.”

As reported, H-E-B partnered with the San Antonio–based hamburger chain last year to sell Whataburger’s ketchup varieties: Fancy Ketchup and Spicy Ketchup, in 20-ounce bottles, and its Original Mustard in 16-ounce bottles.

Whatafries are available in 7.4-ounce bags.

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