Mi Pueblo Food Center launches new wellness campaign

2016-02-15_09-27-24

Hispanic-focused retail chain Mi Pueblo Food Centers this week is launching a new healthy living program for shoppers and employees known as “Salud y Belleza,” spearheaded by nutrition expert Lisa Antillón.

Antillón will share healthy recipes, tips and advice through Mi Pueblo’s website, social media channels and the “Asi es Mi Pueblo” radio show.

The prevalence of obesity among the Hispanic population is at an alarming rate, Mi Pueblo noted. According to the Center for Disease Control and Prevention, Hispanics are 1.2 times more likely to suffer from obesity and other health-related problems.

Aware of the fact that heart disease and diabetes are also two of the leading causes of death among the Hispanic community, Mi Pueblo launched the Salud y Belleza program in an effort to increase awareness among the community and provide healthier and accessible alternatives.

Antillón, with more than 25 years of experience designing health workshops, seeks to help Mi Pueblo shoppers and employees identify low-cost, realistic, yet high-impact actions to improve their family’s health and wellness.

The program will include inexpensive, better-for-you recipes, health advice, and beauty and skin care tips using natural products and produce found in the supermarket. Additionally, Mi Pueblo will host fun and informative in-store workshops across its 19 stores to provide shoppers resources and advice to live a healthier lifestyle.

“Our goal is to improve the health and wellness of Bay Area residents by providing them the necessary tools and resources to care for their family and loved ones,” Javier Ramirez, president and CEO of Mi Pueblo, said in a statement. “Mi Pueblo’s priority is to serve the community and create a positive impact on our customers’ lives. We are very excited to partner with Lisa Antillón to improve the health and well-being of our esteemed customers and employees.”

San Jose-based Mi Pueblo said it was the first Hispanic supermarket chain to launch a health-focused program in Northern California.

To kick off the program, Mi Pueblo will host the first in-store health workshop on Feb. 13 at its White Rd location in San Jose.

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