At a new store opening in New Orleans, Whole Foods Market announced the launch of the Whole Cities Foundation, which will focus on bringing fresh food and health education to underserved areas through partnerships with community organizations.
The retailer has committed $1 million in seed money to the foundation.
“Providing fresh, healthy food has been a driving force at Whole Foods Market for 35 years, and as we’ve continued to expand, it’s become increasingly clear that there is a real and immediate need for more healthy choices and educational resources in underserved communities,” Walter Robb, Whole Foods Market co-CEO and Whole Cities Foundation board chairman, said in a press release. “We founded Whole Cities Foundation to create solutions together with like-minded local partner organizations that will have a meaningful and lasting impact on health and wellness in the communities we serve.”
Whole Cities Foundation’s first partnership is with the ReFresh Project in New Orleans where it will provide $100,000 for ReFresh’s Community Health Outreach Program.
The foundation is based in Austin, Texas, and operates independently of Whole Foods.