Report: Cyber Monday raked in $2.29B for e-retailers.


Dive Brief:

  • Online sales for Cyber Monday this year reached $2.29 billion, growing 16% over the same results in 2012, according to data in Adobe’s newly-released Adobe Digital Index 2013.
  • In tallying online sales from Thanksgiving through Cyber Monday for 2013, Adobe analysts calculated that sales jumped 26% over last year to hit $7.4 billion.
  • Adobe analyzed 900 million visits made to 2,000 websites on Cyber Monday, along with post-Thanksgiving Day visits totaling more than three billion.

Dive Insight:

ComScore reported that Black Friday saw $1.2 billion in online sales this year, which means that Cyber Monday is still the day to beat for e-retailers. Adobe expects to eventually see Thanksgiving overtake Black Friday in online sales, but the day for in-store shopping still has a long way to go before it threatens its digital counterpart.

Recommended Reading:

The Next Web: Cyber Monday brings in record $2.29 billion online sales; 18.3% of purchases made via mobile
Enhanced News Online: Adobe Reports Record $2.29 Billion in Cyber Monday Sales

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