Roundy’s installs customer insights system.


Roundy’s Supermarkets, Milwaukee, said it plans to implement a customer insights platform to help drive customer loyalty.

“[The system] will assist us in developing insights that we will use across the business to improve the customer experience,» said Don Hamblen, Roundy’s group VP and CMO, in a statement. “With a successful implementation, we will improve our overall value proposition and competitive differentiation, [and] as a result we believe our customers will reward us with increased loyalty.”

The system, from Symphony EYC, Palo Alto, Calif., is designed to enable a retailer to increase customer loyalty by making sure assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customers’ needs and preferences, the provider explained.

Sé el primero en comentar

Dejar una contestacion

Tu dirección de correo electrónico no será publicada.