Shift Communications adds Whole Foods Northern California region.

Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

Shift will play a lead role in strategic planning for the company, driving media engagement at a regional level. The company will seek to highlight Whole Foods Northern California’s local involvement through support for and further development of community and influencer relations programs and events. The account will be served out of Shift San Francisco, located just across the Bay Bridge from Whole Foods Market’s regional support office in Emeryville.