Stater Bros. debuts regional exclusive.

Stater Bros. is the latest food retailer to distribute the Wholesome Goodness line which emphasizes whole grains, fiber, essential omega 3 and omega 6 fatty acids, while minimizing or eliminating sugar, sodium and fat.

“We know that our customers want to eat healthier,” said Jack Brown, chairman and CEO of Stater Bros. Markets, San Bernadino, Calif., in a statement. “That’s why we’re delighted to be the only supermarket chain in Southern California to offer Wholesome Goodness.”

Wholesome Goodness was created by retail branding firm United dsn and is available in 5,000 stores nationwide. The 50-SKU line is distributed through Walmart Canada, Rite-Aid and others on a regionally exclusive basis. Foods include Multigrain & Flax Tortilla Chips, Quick Cook Steel Cut Oats, Pineapple Salsa and Sour Lemon Raisins.